Do you love infomercials? Do you love products you’ve seen sold on TV? Do you have an idea for a product you’d like to sell on TV, or do you produce a product that the world needs to know about? If you answered ‘yes’ to any of these questions and don’t have your own infomercial yet, what are you waiting for? Infomercial marketing is a time-tested way for inventors to make tons of money without a middle man. All you need it a good idea and someone to help you produce your first infomercial and you’ll be on your way to making millions!
Consider a guy like Ron Popeil – you may know him from the Showtime rotisserie commercials or ginzu knives. He got his start in direct response marketing with an invention called the egg peeler. He is a case study in why you don’t even need to be making a great product that everyone must have in order to make millions; you just need a commercial that makes it look like your product is great and is something that everyone must have.
But how do you ensure that your product is a must-have? Considering that your only expense besides marketing your product is producing it and mailing it, you should probably spend a good bit of money on making sure that your infomercial creates as much product appeal as possible. This will invariably require enlisting one of the few infomercial companies with a track record of successful product launches. Though their rates may seem outrageously expensive, consider that they are your entire marketing, sales, and advertising department, in addition to being the people who handle all the logistics of making an infomercial – getting an audience, casting a spokesperson, hiring a caterer; all things that would make infomercial-making your full-time job if you weren’t already an inventor (or a crafty entrepreneur.)
The success of direct response marketing is a testament to the truth of the American dream: only in
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