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There’s nothing like a night on the lane, bowling against your friends, hoping against hope that the last pin will fall over and give you that perfect strike. The shattering of the pins, the fantastic rush as the ball returns, ready for another delivery. Bowling is more than a game. It’s life.

To the aficionados of the sport, bowling is intense. The bright shine on the lanes, the steady rolling of ball after ball knocking the pins away, the clatter of a strike when they all go down. It’s easy to see why bowling is one of America’s favorite pastimes.

Like all sports, there are all levels of curiosity. Some are only occasional partakers, going bowling every once in a while, content with alley shoes and alley balls. Other bowlers are life time enthusiasts, buying their own bowling balls, bringing their own shoes to the lane. For these bowlers, a stranger’s ball just won’t do. They want their own, customized to their personal bowling style and individual finger characteristics.

A beginner bowler might not understand why you really need your own ball. To them, bowling might not be a recognized sport or real form of entertainment. But to enthusiasts, bowling is life. It’s a cheap way to unwind after work, catch a few lanes with some friends, compete against not only your buddies but also yourself. It’s like facing yourself in the mirror every night and making sure you are looking good.

For many, bowling is a lifestyle. It defines who they are. Bowling is a convenient, easy and social recreation, perfect for an evening with the guys or a fun event for families. Some enjoy having their own one of a kind equipment, customized to their preferences. It improves their game as well as their satisfaction.

Because if anything, bowling should be comforting or it’s just no fun. This is your game. Let it define who you are. Customize your equipment to fit you, only you, because bowling is as individual a sport as you can get. Nobody’s hands are like yours. Nobody bowls like you do. Why use somebody else’s bowling balls?

As financial markets change, investment abilities that worked great a few years ago during the housing expansion are now a blubbery whale beached in the recession of economic downturn. Stay the course, and you will lose everything in this changing world.

What’s the alternative for failing investment strategies? A different way of thinking. It’s time to specialize in providing institutional and individual investors with alternative investments through managed futures. These allow the buyer alternative flexibility in a rapidly changing economic world. These investments make the most of this global world by taking advantage of multiple global market sectors such as currencies, energies, short and long-term interest rates.

Versatility allows the investor to change as prices and assets rapidly rise and fall in a confusing economic sea, effectively allowing investors to swim through these dark waters and protect their assets in the ocean of the global market. Declines will be inevitably incurred in choppy market conditions, but the ability to adjust to the changes will bring down your losses.

These are adventitious times, but business is business. Staying afloat means degrading risk. Unlike stocks and bonds, investing in managed futures reduces volatility and risk while accumulating a healthy robustness without negative impacts and loss.

Rather than allowing you and your investors to be victims of these economic times, we utilize flexibility to make the most of them. We use a consultative portfolio approach that takes benefit of the rises and falls of the changing economic market, making the most of your dollar through a healthy range of alternatives. We offer access to the best of breed managers through a well-aligned network working for your benefit.

Whether you’re an industry professional, a private investor, or a business looking to protect its resources, our services are here for you to stride above these delicate economic times. Our products and services have been always non-correlated with common investment portfolios, the ones currently being swept away in the economic tide. Do you stay the course with tradition when common industries are failing in the rise of a new age? Or do you invest in alternatives that build a future towards tomorrow, with a flexibility that changes with the times?

We offer alternatives to swim through these changing seas. Let us help you keep your investments afloat.

3 Reasons to Outsource Sales in a Tough Economy

Many businesses look to cut costs in a recession. However, successful businesses know that marketing must go on, no matter what the economy is doing. If you let up on your sales and marketing, even though times are tough, you lose market share. An outsource sales and marketing firm can help you maintain your competitive edge.

Following are three good reasons to outsource sales in a recession.

1. Cold Calling: Most salespeople hate cold calling and will do almost anything not to do it. But, it is one of the most effective ways to produce new leads.

As salespeople may have to make even more calls during a recession, they may find their sales being made dropping because they aren’t even used to making their sales calls before the hard times hit. Now, to expect them to redouble those efforts for possibly half the return may be unreasonable.

An outsource sales and marketing firm can be just the magic bullet you need to increase sales during a recession.

2. ROI Easy to Track: In a recession, it’s more important than ever to watch your bottom line. This means cutting sales and marketing methods that aren’t working. And, redoubling your efforts on those that are making money.

Because an outsource sales and marketing firm keep plenty records, it’s easy for you to track your ROI.

3. Replace a Shrinking Sales Force: In a recession, it’s not uncommon for many salespeople, especially those who derive the bulk of their income from commission, to look for more stable jobs. Hence, through no fault of your own, you may have a diminishing in-house sales team.

An outsource sales and marketing firm can pick up this slack, keeping your company’s profits on track – and even exceeding them.

In tough times, it’s smart to focus on your core competencies. If sales isn’t one of them, hire an outsource sales and marketing firm to take care of it for you.