Do You Know How To Write A Press Release

August 13th, 2008

When you think about writing a press release, do you cringe? Well, cringe no more! After you have read my article, your press releases will just start to flow from your fingertips. Well, maybe not that easily, however you will have bin taught the basics of how to write a press release.

Let us start by explaining what a press release really is. By definition, a press release is simply, a statement created for distribution to the media. In addition, the purpose of a press release is to give a journalist information that will be useful, accurate and interesting. That makes since, right. Being useful, accurate, and interesting, that easy.

Press releases are actually cookie cutters. Once you have gotten the hang of writing one, all you have to do the next time, is fill in the blanks. Press releases will always conform to an established format, and journalists can receive so many press releases a day. They have a set standard and expectation that must be conformed to so that your press release will even be read, let alone published. If your press release is printed as is, without changing a word, then you have conformed to the journalistic standards of that particular medium. Write on, you are going to do a great job!

Press releases should always be printed on company letterhead. If this is not possible, adding the company logo would then be essential. The companies name, web address, location and phone number should be printed at the top of the page. At the top of the page in caps and bold center, you should spell out “PRESS RELEASE”. The press release contact name should be underneath the writing with all contact numbers printed clearly underneath. If this is for immediate response, say so, on the left margin directly above the title in caps.

The next important component of the press release would be the “Headline” or “Title”. It should also be centered and in bold, and it should capture the journalist’s attention. The press release title should be short but eye catching, grabbing the attention of the journalist, impressing them enough to read it.

Now you are ready for the useful, accurate, and interesting “body” of the press release. The body of the press release will need to begin with the date and city for which the press release is originated. The body itself of the press release should be very basic such as who, what, where, when and why. The first paragraph should be a brief description of what the press release is actually about. The second paragraph explains in more detail; who cares; why should you care; where you can find it; and when it will happen. Also included in the second informative paragraph is usually a quote that can give the release a personal touch. Press releases and news stories will be boring to journalists without a human interest to go along with it. The third paragraph would need to be a summation of the release and further information on the company with the company contact information clearly written out.

The content of a press release, and should be typed in a clear and basic font such as “Times New Roman” for example, and double-spaced. If the press release is longer than one page, the second page should indicate “Page 2” in the upper right hand corner. The journalistic standards have set clear and basic parameters to define the end of the press release: ###. Three # symbols, centered directly underneath the last line of the release will clearly indicate the end of an article.

So, the next time you are tasked with writing a press release for your company, you will know the basic rules as well as useful, accurate and interesting information portrayed within the set journalistic guidelines. You now know how to write a press release, so go for it and have fun.

Why Get A Party Entertainer For Your Children?

August 10th, 2008

There are a number of reasons why hiring an entertainer for your children. Children Party entertainers kill time and keep the children occupied. A clown can make balloon animals and tell jokes for 45 minutes. A magician can dazzle the kids’ eyes for an hour. This can be a great time to bring the crazy energy level down a little bit, so the screaming and the running around gets a break – and so do the parents!

This can be valuable time for a parent: socialize with the other parents (if they’re there), clean up some of the giant mess that the kids have made, or just sit in the back of the room and enjoy the show as well. With all the running around and planning that you’ve done over the course of planning this party for the children, party entertainers offer some much-needed relaxation for you!

For children, party entertainers mean a time to enjoy some great entertainment. For adults, party entertainers mean a little time to take care of some other things – or eat a sandwich instead of helping the other kids eat. Consider hiring one for your next party, and savor the benefits of the extra time!

If Your Injured, It Pays to Know Your Best Option

June 30th, 2008

Personal injury is the name given to the branch of tort law that covers any wrongdoing or damage done to another in his/her person, property, rights, or reputation. A personal injury can happen any where such as work, in a traffic accident, because of a faulty product or a faulty repair, due to bad medical treatment, or because you slipped and fell on a wet floor or pavement. The personal injury can be physical or psychological but, to be considered actionable, it must occur due to the negligence or unreasonably unsafe actions of your employer, a manufacturer, your doctor, your landlord, or some other person or organization who owes you a duty of ordinary care. If you think you may have a case for a personal injury settlement, please contact a Chicago based personal injury lawyer or personal injury attorney.

Selecting a Lead Counsel Rated Personal Injury Attorney for your legal case is a very important decision. An initial consultation from a Chicago Personal Injury Lawyer will have experience in today’s legalities involved in a personal injury case.

Personal injury can be defined as any physical or mental injury suffered by an individual that is the result of another parties negligence or wrongful act. There are so many things taken into consideration to determine how much a personal injury claim is worth, and it can be tough to set any dollar amount on injuries you suffer in an accident. You may be entitled to compensation for medical bills, time lost from work, medical costs for ongoing injuries, pain and suffering, and so on. There are no formulas that a single jury or a judge is required to use in order to determine these damages and the compensation is based on a case-by-case basis. For more information about your specific legal claim, it is best to speak with a qualified Chicago based personal injury attorney to discuss your litigation options.

Below I have pen pointed specific personal injury cases:

·        Auto/Car Accidents

·        Aviation Disasters

·        Plane Crashes/Accidents

·        Birth Injury

·        Brain Injury

·        Food Poisoning

·        Dangerous and Defective Products

·        Dental Malpractice

·        Dog Bites

·        Medical Malpractice

·        Nursing Home Neglect

·        Products Liability

·        Catastrophic Injury

·        Slip and Fall

·        Spinal Cord Injury

·        Unfair Insurance Practices

·        Wrongful Death

If you have suffered any type of personal injury including bodily injury, sickness or disease resulting from libel, slander, malicious prosecution, someone else’s neglect, false arrest or false imprisonment, or if you have lost a loved one due to any of these factors, you need to consult with an experienced personal injury attorney right away to protect your legal rights and fight for the compensation to which you may be entitled.

In our local region, we would require Chicago personal injury attorney, since that is the closest metropolitan city. Bigger is not always better, but, when dealing with such sensitive matters, it pays to be safer than sorry in court.

Mold Fun Facts

June 29th, 2008

Mold is everywhere around us. Be it indoors or outdoors. It is simply there. There is no such thing as a mold-free environment on this planet, or any other. There are three things that mold absolutely must have to survive. And the only time that mold is visible to the naked human eye is when large colonies begin to grow and gather. Previously stated was the fact that there are three things that mold need to survive.

First of all, mold requires nutrients. And if the mold was in an outdoor environment, these nutrients would most likely be acquired from organic matter like dead animals or dead plants. This is natural and necessary so that debris that builds up from the cadaver of the animal or plant. The mold causes decomposition and that helps the fertilization product in plants. The mold can also inhabit discarded trash such as cardboard, paper, pieces of drywall, fabrics, and other kinds of dust.

Another key element that is essential to the survival of mold is moisture. The decaying of organic matter requires moisture. As does the digesting of the organic matter by the mold. In fact, the highest numbers of cases of mold infestation occur during the summer time, when there is high humidity, and therefore higher condensation. This condensation gathers inside of a house. Winter time is also a bad time for homes, because certain areas can become drafty, and that can lead to condensation build up.

Something else that mold requires is something that there is an unlimited supply of. And that would be: time. Mold simply requires the time to grow. It can start a colony, after it has gained a sufficient amount of nutrients and moisture, in up to twenty four hours. And if something like a wet towel or piece of clothing is simply allowed to sit, then the mold is simply being handed enough time to gather in size and in number.

The last thing mold requires in order to survive and continue to spread is heat. Most molds do not even require an exponential amount of heat in order to spread. However, a good number of molds need it. Molds have been known to remain dormant at extreme temperatures while not growing. They stay in a kind of suspended animation. This goes for cold temperatures as well. They can be exposed to temperatures near two degrees Celsius, and they would revert to this state of suspended animation.

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